Zheng Siwen and Li Yifei were both attracted by the problems raised by Fang Zhe. They also felt that the generation independence problem just mentioned by Fang zhe was the right way. However, under the current situation of limited users, it is really difficult to do a good job in generation independence.

Fang zhe looked at the two men and continued, "let\'s keep this problem and discuss it later. Let me talk about the second problem that President Li said just now, that is, the player\'s acquisition cost.

I personally agree with President Li\'s idea, but now he is only a general idea, and there is no clue about the specific implementation. I\'ll go on with him.

Now there are many kinds of advertising alliances in the market, including Baidu, Ali, Jinshan and other large companies, as well as various small websites and sites.

Advertising types and delivery are also miscellaneous. For example, google basically invests in all kinds of advertisements except those that are not illegal. Ali basically invests in their own e-commerce advertisements. What kinds of small websites can make money and invest in. We want to reduce user acquisition costs here. In short, we want to improve advertising efficiency. "

Fang zhe paused and said:

"This may involve two words in marketing, one is precision marketing and the other is data mining.

As for precision marketing, we do page tour platform, which can actually be regarded as selling games. As long as we can guide players from advertising to the game, it is equivalent to selling the game. As for whether later players spend money in the game, this belongs to the second part. Let\'s talk about it later.

Let\'s talk about how to sell games. It\'s also advertising. Is it easier for video websites to have game users, novel websites to have game users, or other websites to have game users?

The same video website is prone to game users who watch movies, or game users who chase dramas? Dig further, is it easier to see users who watch comedy movies, or users who watch martial arts films?

Fiction websites and the like are the same. There are many categories on the fiction platform. I believe it is easier for those who watch fantasy to play our games than those who watch romance, but on the contrary, if our games are love games or romance games, the situation may be just the opposite.

OK, we can distinguish which websites have good delivery effects, and then continue to dig down. What types of advertisements do we put? Is it a good pop-up effect or a good banner effect, a good game dynamic picture effect or a few beautiful pictures? All these need us to collect data systematically and slowly enrich and improve it. "

Fang Zhe\'s explanation opened Zheng Siwen and Li Yifei\'s eyes. They both felt that Fang zhe made a lot of sense. It seems that they had heard similar statements and concepts before, but they never put this concept into practice and turned it into a real implementation plan for an industry like today.

Fang zhe looked at the eyes of the two people who couldn\'t wait to continue listening. He thought that this is the opening dish. I\'ve stopped you. Wait for the hard dishes. Don\'t you admire my boss? He was proud of himself, but his face was silent. He continued to preach:

"What I\'m talking about is to reduce user acquisition costs from advertising. In fact, if we combine the first point, we can keep players on our platform and mine the data of these players by categories. Some players are free players who never pay, some players don\'t need money, spend money on any game, and some players like to play strategy games Play, some players like to play games.

If we can collect and sort out the data of these players who stay on our platform and even those who have contacted our platform, we want to push a new game directly for specific player groups on the platform. In this way, our cost is close to obtaining a large number of high-quality users for free.

In a word, what we need to do is to collect data, collect a large amount of data, and then sort and mine these data according to specific conditions to serve our operation strategy.

If our data system detects that users watching comedy movies on video websites are more likely to flow into our platform, we will put more advertisements and resources into advertising columns such as the beginning or pause of comedy movies. Similarly, if the conversion rate of pop-up windows is high and the conversion rate of banners is low, we will throw more pop-up windows and less banners.

Generally speaking, it is to use data to determine behavior. "

"Using data to determine behavior?" Zheng Siwen and Li Yifei recalled Fang Zhe\'s words in their minds. In a simple sentence, they summarized the essence of efficient operation of Internet enterprises.

This sentence also simply summarizes a popular concept in the future Internet industry, the essence of big data.

Without waiting for them to think further, Fang zhe continued: "let\'s go back to the question of how to do a good job of independence.

If our page tour platform wants to occupy a place in the future industry and even become a leader in the industry, it must have a set of strategies and tactics different from other platforms.

Strategically, independent generation is one of them. If you want to do a good job, there are two problems. First, you have to have good projects, but the projects can\'t work. No matter how large the traffic is, no matter how strong the operation capacity is, you also have to spend a hundred efforts to earn 101. Second, you have to have enough traffic. One reason why other platforms rarely do independent generation is that there are no good projects, and the other reason is that the number of independent generation users can\'t afford it. "

Seeing Li Yifei and Zheng Siwen nodding affirmatively, Fang zhe continued:

"In view of these two points, the first point is good projects. There are many page tour R & D companies on the market, but there are still few good projects. Many projects are small teams of several people who change skins, change codes and make shoddy products. We have to make a lot of efforts to find good games on the market, but in fact, I prefer the second method to produce good projects, that is us We sign our own R & D team to customize the game. "

Fang zhe paused and said:

"What kind of games are customized? This involves my second point, traffic. Where are the things that can generate traffic on the network? In video websites and novel websites, where content is generated, a good TV play, good novel and good animation have a very large user group. If we can adapt these TV plays or novels into games, The problem of insufficient traffic is basically easy to solve.

In addition, if the development momentum is good, we can also invite stars to speak and advertise, so that even if our platform is the only generation, the number of users can be guaranteed.

Therefore, to sum up, our page tour platform development strategy is high-quality games + IP, that is, copyright customized games, dominated by independent operation and supplemented by joint operation. At the same time, we should constantly improve our operation efficiency through a set of continuously improved data system. "

Fang zhe finished in one breath and finally had time to drink water to moisten his throat.

At this time, Zheng Siwen and Li Yifei fell into thinking because of Fang Zhe\'s words.

After a while, Li Yifei recovered from his thinking and took a deep breath. He was about to speak, but Fang zhe interrupted: "don\'t worry, I haven\'t finished yet. I just let you slow down first.".