"Liu Hui, tell us about the situation first!"

After entering the door, Wang Shuai didn\'t say any nonsense. He directly instructed his secretary Liu Hui to explain the public opinion situation that needs to be faced this time to the people who have calmed down.

"Yes, Mr. Wang!"

"The source of this public opinion is a report in Hong Kong\'s South China Morning Post. This report rubbed the heat of the merger of Ctrip and qunar a few days ago and reviewed the merger cases of several well-known Internet enterprises in China this year.

At the end of the report, Alibaba specifically accused us of giving priority to investment and taking care of foreign enterprises regardless of domestic enterprises under the situation of capital winter in the industry.

It is precisely this point that has triggered public opinion on the Internet.

We have invested in the Southeast Asian e-commerce platform founded less than three years to praise the transaction of up to US $1 billion. Many people suspect that we are secretly transporting funds and interests abroad and say that we are money laundering.

Although these public opinions are groundless, many people believe on the Internet.

Fortunately, although the public opinion has been formed on the Internet and has had a certain influence, it has not been fermented and expanded for the time being. As long as we respond in time, we should be able to suppress it soon.

In addition, the group photo of Ma and qigong master Wang Lin last year was also turned out by interested people, accusing Ma of making friends carelessly, a nest of snakes and mice, and mixing with charlatans.

In addition, some of the long-standing problems of Ali\'s past public relations, including Ali\'s largest shareholder, were Japan\'s Softbank. Ali\'s original methods and methods of splitting Alipay were not recognized by shareholders and capital circles, and so on.

Liu Hui informed the crowd about the situation. As soon as she finished speaking, a male colleague said angrily:

"This is the" South China Morning Post ". Last time, the public held a news conference at Tmall. The reporter of this newspaper made Ma almost fail to come to the stage. In the past few years, when Alipay was dismantled from our parent company, it was also the" South China Morning Post "accusing the most.

This Hong Kong tabloid has been against us many times. We must find an opportunity to teach it a good lesson! "

"Yes, we must teach this newspaper a lesson!" the indignation of the male colleague aroused the resonance of other colleagues in the conference room.

"These tabloid media in Hong Kong love to catch rumors. They can say anything black or white in order to sell and make money!"

"This time, we were really shot while lying down. We didn\'t do anything well. We were so discredited by them. I don\'t know others. Anyway, I can\'t swallow this tone!"

"Let me see one belt, one road, and 9012 years. We strongly advocate the strategy of" one area and one way out. "We even invest in a Southeast Asian enterprise. We even get blamed. We really can\'t understand the brain circuit of the Chinese people.

"I think it\'s probably someone with rhythm behind it. Which media is the first to follow the trend in the mainland? The Beijing News!"

"It\'s not the Beijing News, it\'s the rhythm they bring."

"Alibaba\'s media window is too weak. Companies such as Huizhong and Baidu have their own news and media windows. I heard people in the circle say that a few days ago, there was an adverse public opinion on the Internet that Huizhong and Fang zhe were behind the capital winter. Huizhong public relations department casually sent several soft articles and controlled comments through microblog, wechat news, today\'s headlines and other media channels The son passed by, but a pile of people came out to wash the land and say good words to Huizhong and Fang Zhe.

I really admire and envy Huizhong\'s public relations for doing this! "

The people talked about it one after another, and Wang Shuai on the throne did not stop it. He listened patiently.

Wang Shuai thought about his colleague\'s words in his heart. Maybe Alibaba should find a way to beat the South China Morning Post, which is always against Ali.

Boom!

Suddenly there was a loud noise and the door of the conference room was pushed open.

Everyone in the discussion looked at the door and saw the big boss of Alibaba. President Ma was standing behind the door with an angry face. Behind him, President Ma\'s secretary, Zhang Yong and other core executives of Alibaba were standing behind him.

For a moment, the conference room with a warm atmosphere just now became noisy.

President Ma came in with a gloomy face. Wang Shuai quickly got up and met him. President Ma ignored him. He walked to the main position step by step. Everyone in the conference room felt that President Ma was as dignified as walking in the hearts of everyone.

The meeting room remained silent.

"Have you worked out the result?" after a while, Mr. Ma asked.

"Not yet. We\'re going to make a statement first to.." just after Wang Shuai said half, President Ma said angrily:

"Make a statement. You know it. Any tabloid in Hong Kong will bring public opinion when it discredits our company. What does your public relations department do?"

For a long time, Ali\'s employees haven\'t seen Mr. Ma get so angry. Even if there was a more serious public opinion crisis in the past, they haven\'t seen Mr. Ma get so angry.

While they looked at each other, they guessed the reason from the bottom of their hearts.

Why? Naturally, the reason is that the South China Morning Post has long paid Ali wrong, not once or twice, and this time, it hyped the group photo of him and Wang Lin online, which made him feel very embarrassed.

Making friends with Wang Lin is a stain that President Ma regrets very much. Every time he takes it out online, he feels that he is beating himself in the face.

Alibaba and he are so violent by public opinion, but the public relations department can\'t come up with any effective countermeasures. In addition to making a statement or a statement, if it\'s just a statement, what\'s the use of raising such a group of people? His secretary alone can do this job!

"Mr. Ma, please calm down. In addition to the statement, we have also prepared follow-up countermeasures. It\'s just that you\'re here. You might as well listen?"

Wang Shuai came up to President Ma and said good words to calm President Ma\'s anger.

Seeing that President Ma didn\'t speak, Wang Shuai turned to his capable generals. Tao Ran, director of Ali\'s public relations department, winked. At the same time, he also greeted Zhang Yong and other Ali executives who followed President Ma to take their seats.

Knowing Tao Ran sorted out the various viewpoints discussed by his colleagues just now, combined with some schemes he thought of, stood up and reported to Ma Zonghui:

"Mr. Ma, before you came, our public relations department had come up with several coping strategies, and the statement was only the most basic conventional coping means.

We believe that the reason why Hong Kong tabloids such as the South China Morning Post can raise negative public opinion against Ali again and again is that we do not have our own media channels, news and voice windows.

Like Baidu, Huizhong and even Tencent, they all have their own news channels more or less. Every time there is negative news about them on the Internet, they can break back public opinion through their own news channels and media.

As an e-commerce provider in Alibaba, we are naturally weak in the media. Only by changing this situation can we reduce and try to avoid the situation that any news in the future may lead to Ali\'s public opinion crisis. "

"Be specific!" Mr. Ma listened, as if there was some truth.