The trip to Milan was easier than Aldridge’s imagination. He thought that he was facing the top three in the north, which is Serie A’s nest fight. Those, he didn’t want to participate, so he went to Milan. It was like a trip. .

Eating and drinking with the representatives of the top three, pushing cups and changing cups, is really not drunk.

Official business?

Uh, for 10 minutes, Aldridge said, they listened, and then asked for some details to finalize!

All the top three in Northern Italy agree!

After all, Italy’s ball market is like a backwater. In this context, the giants are also open source and throttling. They can enter the European Super League at once, and the finances will suddenly become rich and oily from the stretched situation. Moreover, like this season in the league The sluggish AC Milan, Juventus who returned to Serie A, is desperate to be able to obtain stable qualifications and huge benefits in the European arena!

In order to restore their internal competitiveness in Serie A, as well as international competitiveness.

When the top three in the North gave their faces, Aldridge would not be able to finish his business, so he patted his **** and walked away, so he drank and drank, talking about the world, and in the midst of strategizing, Aldridge almost got mad and accepted little Agnelli’s big health proposal ...

Aldrich\'s trip to Milan couldn\'t keep up with the fire, and the outside world also learned that he met people from Inter Milan, AC Milan and Juventus.

However, when he returned to London, the four clubs announced in a tacit understanding: We will go to West Asia to play business games together during the winter break!

To the outside world, Millwall\'s conspiracy is still in the stage of letting outsiders guess!

When things are not absolutely sure, Aldridge will not be out of touch, so he used the friendly match as a guise.

Serie A has a winter break. In the past years, these giants will also be invited to play some commercial games. The appearance fee is several million euros. Before Aldrich went to Milan, he finalized a trip to January in West Asia. Go there. To give performances to the local oil tycoons, Millwall\'s appearance fee is very expensive, the average is 8 million euros, but the indigenous royals who are so poor that the remaining oil does not care about the money, can be invited to the three major Italians plus Millwall came here to play a friendly game, it was just for them to enjoy, spend some money to count a ball.

This is probably the direct reason for the warm hospitality of the top three in the North and the closeness of a big health party.

Don’t talk about the far-off things in the European Super League. It’s just that Aldridge brought them extra income during the winter break and increased their income by at least 50% this time according to their previous business appearance fees. It\'s also the light of Millwall. How can I say that a group should go out for gold, should there be a BUFF with an increase in appearance fees?

After the four clubs announced the winter break plan at the same time, the outside media did not go deep into the true purpose of Aldridge’s trip to Milan City, but the problem focused on Millwall’s absence of the winter break, how to take this time? ?

It is also simple. Millwall does not have a European war. The local League Cup and the league itself are strong. The players are strong in the team, and they are handy in rotation. Even in the past, the Miller Wall can deal well with the exceptionally severe Christmas Express in the Premier League. This further catalyzed their suspense to end the league\'s defending ahead of schedule.

After returning to the club from Milan, it will be the New Year.

Aldridge did not leave before going to Madrid and Barcelona again, on the one hand because of frequent activities too conspicuous, on the other hand, he was lack of confidence in lobbying Real Madrid and Barcelona.

On Christmas Day, he was worried in his office. Carter had just returned to London from the United States. Carter was visiting senior executives of ESPN.

In the second half of this year, Aldridge lobbied the club, and Carter went private to talk to major sponsors. To establish the European Super League, it is absolutely inseparable from the sponsors. To put it bluntly, there is no sponsor to invest money, and TV broadcasters buy Next broadcast copyright, this idea is just a mirror!

As soon as Carter returned to the club, he came to Aldridge\'s office excitedly, closing the door and gleefully announcing the good news.

"Aldrich, I have basically negotiated with major sponsors and TV broadcasters! As long as we can achieve a unified position among European giants, money is not a problem at all! They are also very interested in the idea of ​​the European Super League! This is To further raise the level of elite warfare in European football, a big fight, hahahahaha! Eh... what\'s wrong with you?"

Carter thought he had brought good news to Aldridge, but saw Aldridge frowning and smoking stuffy cigarettes, so he immediately put away a smile and sat across the desk.

Aldridge cheered up and asked, "First talk about your situation."

Carter said seriously: "Most sponsors have found that the market effect brought by the Champions League this season has declined, and the broadcast ratings have also been declining over the same period. In addition, the external dissatisfaction with UEFA continues, and fans call for Millwall Factors such as the return to the European War, especially the sponsors’ policy towards UEFA, it seems that they are not satisfied with the Champions League becoming civilians, but if there is no better European football game as an investment, they can only Football association cooperation, now we come to the door and put forward our ideas, they will not express support or not support, but as long as we can unite the opinions of the giants and form the European giants alliance, they will naturally invest in us because we The idea is that it may make the European Super League more influential than the World Cup!"

In fact, put on the giants themselves, such as Manchester United, Real Madrid, Bayern Munich, Barcelona and other teams.

Millwall\'s withdrawal from the European war has little effect on their economic interests!

How much is the winning bonus, how much is it, and how much should I get from the distribution of the broadcast fee?

UEFA has not lost much, the biggest loss is Millwall, as well as sponsors and TV broadcasters!

It is conceivable that the ratings are the most valued by the broadcaster. Without Millwall, the ratings will of course decline. The most successful in the history of the Champions League, the most eye-catching in the contemporary era, the team that has gathered the most stars does not appear on the Champions League stage, ratings Of course the rate will fall, the foundation of the football economy is actually fans!

Some of the fans’ beliefs are awe-inspiring. Millwall is absent from the Champions League. Will they follow the steps to watch Liverpool, Real Madrid and Barcelona?

No, at least most of Millwall’s fans will not be like this. At best, it’s a pinnacle battle, but for other rich game, I’m sorry, we’re absolutely not interested. At best, let’s take a look at the highlights the next day. What happened to pass the time.

The trend of the Champions League becoming civilians is also a source of dissatisfaction for sponsors.

For example, this season\'s Champions League group stage, Group H Arsenal, Sevilla, Bucharest Stars, Prague Slavia four teams composed of teams, the attention rate is amazing!

And Liverpool, Marseille, Vegetas, Porto Group A also has a poor effect on the market efficiency.

UEFA\'s tough attitude is also aimed at sponsors in a sense.

Football is the world’s first sport, and Europe is the heart of football. Europe’s top stage, the Champions League, is controlled by UEFA. No other football event can bring together strong teams from different European countries like the Champions League to play. If sponsored The merchant is dissatisfied, can he shake his face and exit?

Of course not!

If you withdraw, your industry competitors will fill up immediately!

Because of the uniqueness of the Champions League, UEFA can do whatever they want without being threatened by sponsors.

But now the situation is different. If the European Super League is born, sponsors and TV broadcasters will not hesitate to choose the European Super League!

why?

Interests!

Sponsors and broadcasters don’t care about the game!

What cares is the market effect!

And this market is based on fans.

The market share of the fans of ten second-rate teams cannot be comparable to that of a giant team!

Just like in the Champions League this season: Bejiktas, Rosenborg, Olympiacos, FC Shakhtar Donetsk, Atletico Lisbon, Dynamo Kiev, PSV Eindhoven, Fenerbahce, Moscow Central Army, Prague Slavic Asia, Bucharest Stars, the combined fan market of these teams, and global popularity, cannot be offset by the impact of the lack of Millwall!

In terms of stars, the popularity of all the players in these teams may not even add up to Ronaldinho and Henry, who have been replaced by Millwall!

If the European Premier League appears, the quality of the game will improve, and the peak battles will continue to be staged. On the new stage, the European giants will be fierce and fragmented. This will stimulate the global fan market, sponsors and TV. The rewards that broadcasters can receive are definitely not comparable to the Champions League.

Furthermore, their sponsorship fees and buy-out rights for TV broadcasts are all transactions anyway. What is the difference between trading with UEFA and trading with European giants? Anyway, UEFA is also a non-governmental organization with no binding and regulatory mechanism, and it can\'t be compared with an institution with strong credibility like the government.

Carter finished his work on the side, it was Aldridge\'s turn.

He scratched his head and said, "I\'m worried about how to get the support of Real Madrid and Barcelona. This La Liga duo is different from other giants."

If the prosperity of the Premier League is based on the sacrifice of all lower-level leagues under the Premier League, then the prosperity of the La Liga doubles is completely rid of all other Spanish teams!

As far as broadcast fees are concerned, Real Madrid and Barcelona sell the broadcast rights of the La Liga game separately. The Premier League is still bundled with 20 teams. According to the ratio, everyone will have one point, and the big players will have big heads. Compared with teams of the same status in other leagues, the Premier League\'s small team is extremely happy!

This is why as time goes on, the other teams in La Liga are clanking apart from Real Madrid and Barcelona. Many Spanish players take the initiative to go to the Premier League for gold, even if they are condescending to some small teams, because the wealth level has already been opened The big gap is partly due to the fact that Real Madrid, a nobleman, and Barcelona, ​​which has a strong sense of independence in Catalonia, abandoned other small teams and did not give them any sweetness.