Ji Feng would never have thought that it would be his whim to make the charity match to promote the suspension from the cold winter to the ice breaking, but he could probably guess the reason, it was only because of the word "interest".

To tell you the truth, if at the beginning everyone led to the lockout for their own interests, then by now, there has been a bit of fighting in it. The players, the league and the boss have been unable to reach an agreement, making them lose their cool with each other.

The direct result is that the situation has been deteriorating, and the deteriorating situation and visible losses make them more angry. The more angry they are, the more extreme things they will do. Then they make the situation worse again, and finally they fall into a dead circle.

After the players gave in, the management insisted on five to five points in the negotiation. Naturally, the players were unwilling to agree. The two sides were deadlocked. Stern, with a tough attitude, held a press conference to announce the cancellation of the new season\'s pre-season match.

In October, each negotiation between employers and employees took longer and longer, but the progress was slow. The players are willing to accept 53% of the revenue share, but the owners insist on only 50%. In desperation, stern announced the cancellation of the first two weeks of the regular season, which means that fans will watch less than 100 regular season games.

In the days when Jifeng held the charity competition, the labor and capital sides failed to reach an agreement after three days of continuous negotiations. Stern continued to be tough. He announced without any politeness that all the competitions in November would be cancelled. The players are determined to fight with the boss to the end. According to a number of media reports, the NBA has decided to cancel 100 games in the first two weeks of December. So far, 301 games have been cancelled.

On October 10, the day after Ji Feng\'s return, after 15 hours of long negotiations, the result was still in vain. The owners sent an ultimatum to ask the players to accept the 55 Kai ratio, or cancel the season completely. Facing the ultimatum from the management, the representatives of the players decided to dissolve the Union and Sue the management and Victoria through legal channels Protecting the economic interests of workers.

So far, the marathon negotiation has become an ugly garbage play, and the brand value and fan base of NBA have been greatly damaged.

At the same time, Ji Feng\'s five charity games are in full swing. In the United States alone, there are 45 million profits in three games in three days, and the hidden profits are even more terrible. Broadcasters, fans are also very satisfied.

And then the two games in China were even more terrifying. The total revenue of the two games was 600 million yuan, and the rounding off was close to 80 million US dollars. Moreover, it greatly improved the reputation of the players participating in the Games in China, and many spokesmen extended olive branch to them.

This and that kind of income, as well as the social effects, make NBA have to face all this.

If the NBA cancels the whole season, it will lose 4.3 billion dollars This is an unbearable number for any team, and an immeasurable loss for the league. The signboard that Stern built for decades may collapse overnight.

For the governments where the teams are located, the losses are also huge. Once the nba new season is completely cancelled, South Florida will lose a huge source of revenue. In an interview with CBS sports, economic experts said that if there is no NBA this season, the local will lose as much as $200 million in consumption, which is about three times the annual income of small city teams. Similarly, the impact of the lockout on the teams of other big cities and the economy of their cities is bound to be obvious.

According to the report, 35% of the hotel revenue in Cleveland comes from those who come to the NBA. The Portland Trail Blazers\' direct estimated loss caused by not playing is $59 million. Oklahoma thunder fans will lose $60 million if they can\'t see Kevin Durant in the game. The San Antonio Spurs, with an annual income of about 90 million US dollars, can no longer become the strong economic pillar and the core of the industrial chain of the local government.

Not only that, NBA people suddenly found that because Ji Feng\'s Zhu Yu was in front of them, the fans were very dissatisfied with them. Moreover, for the suspension, the fans\' mentality at this time was no longer sad. Instead, they were completely desperate and broke the pot.

Many fans extremely indignant said: "a group of billionaires, for a small profit, fight red, lose both sides, by the way also hurt the fans."

A middle-aged man named Eric said: "I\'m not going to follow the NBA any more At this moment, I don\'t have any love for NBA Seventy or eighty percent of the fans said it doesn\'t matter whether the NBA starts or not, "who cares?" It has become the catchphrase of the fans

seeing that the new season is about to be reimbursed, the fans can\'t afford to be hurt. They begin to applaud for the stoppage and become spectators who are afraid that the world will not be in chaos.

More fans directly responded: "if you have the guts, you will cancel the whole season!"

Some even called Ji Feng in the air, inviting him to form a new alliance to fill the gap during the suspension period.

That\'s what scares the NBA.The players in the negotiation are also very flustered, especially the heat department led by James. He suddenly finds that although he works hard, he is still crushed by Ji Feng.

And more importantly, because of all kinds of painful negotiations, the players began to place their hopes on Ji Feng. From the 10th to the 12th, in two days, hundreds of players left messages for Ji Feng and invited him to join the negotiation team. Fisher also called to complain and asked if Ji Feng could help them.

At this time, Ji Feng also felt that it was time to stand up and do something.

"It shouldn\'t go on like this. We need solutions." That night, Ji Feng posted on social networking sites.

This also makes the fans excited, so long, Ji Feng finally want to hand it!

Of course, many fans sour said that Ji Feng is just a player, what can he do!

However, someone soon reminded them that Ji Feng is not only a player, but also his huge Chinese market and rich second generation identity. He is a rich man himself. He made a big splash in the real estate company of Los Angeles last year, and that luxury residential area has become the most famous gathering place for the rich in the United States, and his value has soared again and again, not to mention He also has a player agency, which has more than 20 player points in his contract. His words are very important in the players, the league and the boss.

And the end of Jifeng team also marks the turning point of the shutdown.

Ji Feng attended the two negotiations as a representative.

Then, on October 18th, Stern said the negotiations were a big step closer.

However, despite this, the negotiation is still a long process. Although everyone has taken a step back, due to the numerous agreements and treaties, each of which needs to be discussed, the time is still delayed for more than a month.

This month, Jifeng is no longer in charge. The general direction has been settled. Now it depends on when we can draw up a new contract.

Finally, on December 7, David Stern held a press conference to announce the NBA lockout, officially over!

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