Reborn multinational giant
Chapter 618
In the morning, the warm but not dazzling sun fell on the Greenland road in the suburbs of London through the overlapping leaves on both sides of the street.
Townhouses are dotted on both sides of the street.
At this moment, at the door of villa 12, Geling Road, Feng Xue hugged her best friend, sweet, and the feeling of joy is beyond words.
Tiantian\'s name is Lin Tiantian. She is from Baodao, China. She was Feng Xue\'s classmate when studying in the UK. Because they are Chinese in a foreign country, they became best friends after they knew each other not long ago.
"Ah, let me introduce you. This is my husband John. This is our baby Arthur!" Lin Tiantian introduces her family to Fang Zhe and Feng Xue with a whiny Treasure Island accent.
Fang Zhe and John shook hands politely.
Before Feng Xue introduced Fang Zhe, Lin Tiantian said:
"This is Fang Zhe, the richest man. I\'m more handsome ho than the picture. When Xiaoxue marries you, you can\'t bully her!"
Fang zhe smiled, nodded and said yes. They went inside while greeting. Li Wen and several bodyguards stayed outside and waited.
"Wow, your son is so cute that he wants to kiss!" Feng Xue looked at Arthur in the stroller and felt a flood of maternal love.
Less than a year old Arthur inherited the tenderness of his mother\'s Oriental women and the fortitude of his father\'s European men. Let alone Feng Xue, even Fang zhe felt that the child was very cute.
Lin Tiantian heard that her son was praised, and the smile on her face was even better. While watching and teasing Arthur, she and Feng Xue chatted about their different lives in the past few years after graduation.
Feng Xue returned home, had her own career and found her prince charming. Lin Tiantian stayed in Britain after graduation. At first, she worked in a bank. Later, she became a full-time wife after marrying her husband John.
The two women chatted for a short time, while Fang zhe followed John, first visited their warm family layout, and then walked through the corridor into their backyard.
The backyard is not big, only thirty or forty square meters, but it is clean and tidy. There is a simple lawn, bright flowers, and a simple coffee table and two armchairs under an open colored sunshade.
After John poured coffee for the two, he began to greet Fang Zhe. Although they were very different in wealth, they also found some topics of mutual interest. In particular, Fang zhe became more interested when he learned that John was a designer of the famous chip design company arm company.
"What I admire is that your arm company can beat giants such as Intel in more than 20 years and become the king in the field of mobile phone chip architecture design.
Today, more than 90% of the chips on mobile phones and tablets in the world use your company\'s architecture. It can be said that the performance of the next generation of mobile phones is all in the hands of you designers. "
Fang zhe has the final say that the performance of the mobile phone is determined by the chip, and the performance of the chip is determined by the design. The core of the design is the architecture, the structure is like the human skeleton, and how long and strong it can be, the architecture has the final say.
As for the so-called mobile phone chip designs such as Qualcomm, apple, Samsung, Huawei and Hisilicon, most of them are secondary development based on the arm architecture. It is like a person adding flesh and blood on the basis of bone. What he finally looks like and how much ability he has is determined by these secondary design companies.
These companies do not have the ability to design bone architecture, but in the development competition of the chip industry for many years, arm architecture has gradually replaced this part of work with its advantages of high performance, low energy consumption and low cost.
In addition, arm adopted an open cooperation strategy and gradually established its leading position in the mobile phone chip design industry by binding with well-known chip design manufacturers such as Qualcomm, apple and Samsung.
John shook his head and said, "you\'re right, but not completely right. I think you may also understand that Moore\'s law is getting closer and closer to the limit in recent years. The world\'s most advanced mobile phone chip has broken below 20nm. I\'m afraid it won\'t take 5-10 years. The current design architecture will be greatly adjusted and changed.
Moreover, in recent years, the voice of a new generation of chips with AI as the core has become higher and higher. It is hard to say whether arm can fully maintain today\'s leading position at that time.
Just like the original Intel, Intel originally dominated the computer market for decades with x86 architecture in the computer field, but who could have thought that the rise of smart phones eclipsed the classic x86 architecture, which gave arm the opportunity to rise. "
Fang zhe nodded. John was right. Times have changed. There are new giants rising while the trend has changed, and there are old giants failing to keep up with the times. Arm is for Intel, apple, Samsung is for Nokia, Android is for windows, wechat is for Facebook, etc. there are countless cases in all walks of life.
But even so, as the ruler of a certain field, his ruling power will generally be up to more than ten years or even decades. At least today, arm\'s dominant position in the field of mobile phone chip architecture is unshakable whether in the previous ten years or the next ten years. Therefore, it is appropriate for Fang Zhe to say that the performance of the next generation chip is determined by the designer of arm.
"Speaking of performance design, on the surface, we designers determine the performance bottleneck of the chip, but in fact, in addition to the linear development law of Moore\'s law, it is mobile game giants like you Huizhong who really determine the performance of chip design.
Compared with most ordinary applications that do not have much pursuit of performance, the pursuit and improvement of performance in your game industry has driven mobile phone manufacturers and designers like us to find ways to improve chip performance.
If the chip we designed can\'t show your game needs and effects well, I\'m afraid we will be eliminated soon. "
Fang zhe nodded modestly. A giant like Huizhong, who leads the trend of mobile phone games, more or less affects the purchase choices of tens of millions of players around the world. If many games developed by Huizhong were not more and more serious and had higher and higher requirements for mobile phone performance, the players\' desire to change phones would not be as strong as now
It will not drive the rapid development and progress of the whole mobile phone industry chain.
To put it bluntly, from the design of chip architecture by arm to the final development of mobile games by Huizhong to players around the world, this has been a complete ecosystem. If the performance requirements of mobile phones for games and other consumer content are no longer improved or improved slowly in the future, I\'m afraid it\'s time for the mobile phone industry and the whole mobile phone industry chain to decline, just like the current computer industry chain.
Fang Zhe and John talked a lot, ranging from the development trend of chips in the next few years to the industry trend. However, John is only an ordinary designer after all, and Fang zhe can\'t talk too much with him.
Especially when talking about China\'s chip industry several times, John tried his best to restrain his words, but Fang zhe could still feel his contempt. In John\'s words, as a large country with a population of more than 1 billion, China should be a big chip consumer.
"OK?" Fang Zhe is too lazy to explain and defend to a foreigner. He is not Chinese and won\'t understand the pain of being stuck in the neck. He and Huizhong haven\'t grown up before. There\'s nothing he can do about it, but now Fang zhe thinks he should do something after returning home.
That afternoon, Fang zhe saw off Feng Xue who returned home first by private plane at London International Airport. In the next few days, he was basically on official business in Europe, so he also lightened his mind of playing.
Townhouses are dotted on both sides of the street.
At this moment, at the door of villa 12, Geling Road, Feng Xue hugged her best friend, sweet, and the feeling of joy is beyond words.
Tiantian\'s name is Lin Tiantian. She is from Baodao, China. She was Feng Xue\'s classmate when studying in the UK. Because they are Chinese in a foreign country, they became best friends after they knew each other not long ago.
"Ah, let me introduce you. This is my husband John. This is our baby Arthur!" Lin Tiantian introduces her family to Fang Zhe and Feng Xue with a whiny Treasure Island accent.
Fang Zhe and John shook hands politely.
Before Feng Xue introduced Fang Zhe, Lin Tiantian said:
"This is Fang Zhe, the richest man. I\'m more handsome ho than the picture. When Xiaoxue marries you, you can\'t bully her!"
Fang zhe smiled, nodded and said yes. They went inside while greeting. Li Wen and several bodyguards stayed outside and waited.
"Wow, your son is so cute that he wants to kiss!" Feng Xue looked at Arthur in the stroller and felt a flood of maternal love.
Less than a year old Arthur inherited the tenderness of his mother\'s Oriental women and the fortitude of his father\'s European men. Let alone Feng Xue, even Fang zhe felt that the child was very cute.
Lin Tiantian heard that her son was praised, and the smile on her face was even better. While watching and teasing Arthur, she and Feng Xue chatted about their different lives in the past few years after graduation.
Feng Xue returned home, had her own career and found her prince charming. Lin Tiantian stayed in Britain after graduation. At first, she worked in a bank. Later, she became a full-time wife after marrying her husband John.
The two women chatted for a short time, while Fang zhe followed John, first visited their warm family layout, and then walked through the corridor into their backyard.
The backyard is not big, only thirty or forty square meters, but it is clean and tidy. There is a simple lawn, bright flowers, and a simple coffee table and two armchairs under an open colored sunshade.
After John poured coffee for the two, he began to greet Fang Zhe. Although they were very different in wealth, they also found some topics of mutual interest. In particular, Fang zhe became more interested when he learned that John was a designer of the famous chip design company arm company.
"What I admire is that your arm company can beat giants such as Intel in more than 20 years and become the king in the field of mobile phone chip architecture design.
Today, more than 90% of the chips on mobile phones and tablets in the world use your company\'s architecture. It can be said that the performance of the next generation of mobile phones is all in the hands of you designers. "
Fang zhe has the final say that the performance of the mobile phone is determined by the chip, and the performance of the chip is determined by the design. The core of the design is the architecture, the structure is like the human skeleton, and how long and strong it can be, the architecture has the final say.
As for the so-called mobile phone chip designs such as Qualcomm, apple, Samsung, Huawei and Hisilicon, most of them are secondary development based on the arm architecture. It is like a person adding flesh and blood on the basis of bone. What he finally looks like and how much ability he has is determined by these secondary design companies.
These companies do not have the ability to design bone architecture, but in the development competition of the chip industry for many years, arm architecture has gradually replaced this part of work with its advantages of high performance, low energy consumption and low cost.
In addition, arm adopted an open cooperation strategy and gradually established its leading position in the mobile phone chip design industry by binding with well-known chip design manufacturers such as Qualcomm, apple and Samsung.
John shook his head and said, "you\'re right, but not completely right. I think you may also understand that Moore\'s law is getting closer and closer to the limit in recent years. The world\'s most advanced mobile phone chip has broken below 20nm. I\'m afraid it won\'t take 5-10 years. The current design architecture will be greatly adjusted and changed.
Moreover, in recent years, the voice of a new generation of chips with AI as the core has become higher and higher. It is hard to say whether arm can fully maintain today\'s leading position at that time.
Just like the original Intel, Intel originally dominated the computer market for decades with x86 architecture in the computer field, but who could have thought that the rise of smart phones eclipsed the classic x86 architecture, which gave arm the opportunity to rise. "
Fang zhe nodded. John was right. Times have changed. There are new giants rising while the trend has changed, and there are old giants failing to keep up with the times. Arm is for Intel, apple, Samsung is for Nokia, Android is for windows, wechat is for Facebook, etc. there are countless cases in all walks of life.
But even so, as the ruler of a certain field, his ruling power will generally be up to more than ten years or even decades. At least today, arm\'s dominant position in the field of mobile phone chip architecture is unshakable whether in the previous ten years or the next ten years. Therefore, it is appropriate for Fang Zhe to say that the performance of the next generation chip is determined by the designer of arm.
"Speaking of performance design, on the surface, we designers determine the performance bottleneck of the chip, but in fact, in addition to the linear development law of Moore\'s law, it is mobile game giants like you Huizhong who really determine the performance of chip design.
Compared with most ordinary applications that do not have much pursuit of performance, the pursuit and improvement of performance in your game industry has driven mobile phone manufacturers and designers like us to find ways to improve chip performance.
If the chip we designed can\'t show your game needs and effects well, I\'m afraid we will be eliminated soon. "
Fang zhe nodded modestly. A giant like Huizhong, who leads the trend of mobile phone games, more or less affects the purchase choices of tens of millions of players around the world. If many games developed by Huizhong were not more and more serious and had higher and higher requirements for mobile phone performance, the players\' desire to change phones would not be as strong as now
It will not drive the rapid development and progress of the whole mobile phone industry chain.
To put it bluntly, from the design of chip architecture by arm to the final development of mobile games by Huizhong to players around the world, this has been a complete ecosystem. If the performance requirements of mobile phones for games and other consumer content are no longer improved or improved slowly in the future, I\'m afraid it\'s time for the mobile phone industry and the whole mobile phone industry chain to decline, just like the current computer industry chain.
Fang Zhe and John talked a lot, ranging from the development trend of chips in the next few years to the industry trend. However, John is only an ordinary designer after all, and Fang zhe can\'t talk too much with him.
Especially when talking about China\'s chip industry several times, John tried his best to restrain his words, but Fang zhe could still feel his contempt. In John\'s words, as a large country with a population of more than 1 billion, China should be a big chip consumer.
"OK?" Fang Zhe is too lazy to explain and defend to a foreigner. He is not Chinese and won\'t understand the pain of being stuck in the neck. He and Huizhong haven\'t grown up before. There\'s nothing he can do about it, but now Fang zhe thinks he should do something after returning home.
That afternoon, Fang zhe saw off Feng Xue who returned home first by private plane at London International Airport. In the next few days, he was basically on official business in Europe, so he also lightened his mind of playing.