Reborn multinational giant
Chapter 529
Before the release of "Thai embarrassment", as one of the investors and distributors behind it, ray media, in addition to its peers in the industry and many people who pay attention to the film industry, ordinary netizens and the public rarely heard of the company\'s name.
But now, it\'s different. With the popularity of the film "Thai embarrassment" and the overwhelming box office trend, even many people who don\'t pay attention to the film industry have noticed the light media logo in the title of "Thai embarrassment", second only to Longbiao, which shows that light media is the main investor and distributor of the film!
Under the hot background of the release of "Thai embarrassment", Huizhong culture has invested 1.4 billion yuan in ray media. Many people outside the world speculate that there may be any connection or inside story.
In fact, the box office performance of "Thai embarrassment" is indeed an important reason for this transaction.
As early as more than half a year ago, when the newly established Huizhong culture came to ray media and said that it wanted to participate in the investment and distribution of the film "Thai embarrassment", Wang Tian, President and CEO of ray media, also struggled for a while.
At that time, the filming of "Thai embarrassment" had started in Thailand, and the actors, investment and other aspects had been settled. Now, with the participation of Huizhong culture, it was obvious that it wanted to share the rhythm of the cake!
In addition, Huizhong culture has just been established. Wang Tian doesn\'t think Huizhong culture can help "Thai embarrassment". On the contrary, ray media has been rooted in the film and television media industry for more than ten years. With rich experience and excellent cost control, it is basically profitable to invest more than 30 million in "Thai embarrassment". At this time, the participation of Huizhong culture is simply taking advantage in vain, Picking peaches in vain!
However, thinking of Huizhong company behind Huizhong culture, Wang Tian had another headache and couldn\'t afford it!
Fortunately, the project team of Huizhong culture is very excellent. They also see the entanglement between Wang Tian and ray media, so they specially reached a cooperation plan, or gambling agreement, with ray media.
The agreement stipulates that Huizhong culture will participate in the investment and distribution of "Thai embarrassment". If the box office of "Thai embarrassment" exceeds 800 million, Huizhong culture will invest in light media with a market value of no less than 1 billion yuan. If the box office of "Thai embarrassment" is less than 800 million, Huizhong culture will take no money from all the investment and distribution costs involved in "Thai embarrassment"!
Wang Tian agreed. He has no reason not to agree. Before "Thai embarrassment", the highest box office of Chinese films was only 726 million in "painted skin 2" released six months ago, and the investment cost of that film was 150 million!
The box office of a film with an investment of 150 million is only over 700 million, not to mention a small and medium-sized film with an investment of 30 million. In this era, a film with a box office of more than 100 million basically makes no loss, and a film with a box office of more than 300 million basically sells well!
According to the estimates of Wang Tian and ray media executives, the Thai embarrassment with an investment of 30 million can win 300 million box office. Even if it is ten times the result, it is a very big sale.
Therefore, without much hesitation, Wang Tian agreed to the gambling agreement of Huizhong culture. One gave away money for nothing. He believed in himself and ray media and accumulated years of strength and judgment in the industry!
Unfortunately, he underestimated the development speed of China\'s film market, underestimated the excellence of the film "Thai embarrassment", underestimated the strength of Huizhong culture, and underestimated the disruptive changes and reforms brought to all walks of life in the current mobile Internet era!
A few years ago, going to the cinema was only the standard configuration for young people in the first and second tier cities, but now, with the rapid popularization and increase of cinemas in the third, fourth and fifth tier cities and small towns, more and more young people in small towns have entered the cinema.
A few years ago, it was very troublesome to buy a movie ticket. You had to queue up at the cinema. You only knew what movies you saw when you went to the cinema. Even though some websites on the computer provided movie previews and online ticket sales, all kinds of registration and payment processes were also troublesome.
But now, you just pick up your mobile phone, open wechat, and in the payment sub interface, you can buy movie tickets directly through the services provided by third-party platforms such as meituan. You don\'t need to log in and register. You can watch the movie preview, watch the movie information, watch the audience\'s scoring and comments, and you can directly select seats and buy tickets with one click through wechat payment!
Oh, by the way, if you don\'t have money, wechat can spend first and then give money!
The credit scoring system established by Alipay behind wechat payment will provide temporary consumption quotas of different amounts according to your income ability, consumption records and other information. The name of this service is Huabai. Most people can reach this quota for movie tickets of only tens of dollars!
All these have created the popularity of "Thai embarrassment", the momentum of the box office of "Thai embarrassment", and the result and situation of Huizhong\'s stake in ray media!
If you ask Wang Tian, President of ray media, what is his mood at this moment, it is probably a mixture of five flavors, including happiness, joy, chagrin, helplessness and expectation.
Happy and joyful, of course, is the box office sale of "Thai embarrassment". In less than 8 days after its release, the box office exceeded 800 million, which directly became the new box office champion of domestic Chinese films. What is frustrating and helpless is that the gambling agreement between ray media and Huizhong culture lost, so I had to accept the fact that Huizhong culture took a stake in ray media!
The last expectation is that, first, the box office of "Thai embarrassment" will continue to be overwhelming, surpassing "Avatar" to become the only box office champion of domestic films. Second, Huizhong culture\'s stake in ray media will help ray media achieve more brilliant achievements and development.
Wang Tian has reason to believe that Huizhong culture will make ray media better and stronger, because whether the achievement of Thai embarrassment has proved the distribution strength of Huizhong culture or the thick thigh Huizhong behind Huizhong culture determines that ray media will be so prosperous and brilliant in the future, if it is not for this idea, Wang Tian can\'t casually promise to gamble with Huizhong culture and allow Huizhong culture to take a stake in light media!
Up to now, Wang Tian believes that the brilliant achievements of "Thai embarrassment" are mainly due to the participation of Huizhong culture in the distribution, and many people outside the world have the same idea with him. Even many senior executives of Huizhong culture believe that the strong distribution ability of their own has created the box office myth of "Thai embarrassment".
Only Fang Zhe, the big boss who ordered Huizhong culture executives to contact ray media at the beginning, knew and understood that Huizhong culture was just taking advantage of the box office miracle of Thai embarrassment!
After Huizhong culture took a stake in ray media, the shares of ray media listed in Shenzhen stock market continuously ran through several limit boards, which made Wang Tian and the shareholders of ray media happy. Huizhong\'s thighs are thick. If you have a little relationship with it, the shares can rise by the limit!
Two months later, when the secret key was postponed twice in a row, its box office had reached 1.62 billion, becoming the new box office champion in the history of Chinese films with a box office advantage of more than 290 million!
"It\'s 400 million less than the previous life. It seems that this move is better than I thought!" Fang zhe smiled and sighed at the news headlines in his office.
But now, it\'s different. With the popularity of the film "Thai embarrassment" and the overwhelming box office trend, even many people who don\'t pay attention to the film industry have noticed the light media logo in the title of "Thai embarrassment", second only to Longbiao, which shows that light media is the main investor and distributor of the film!
Under the hot background of the release of "Thai embarrassment", Huizhong culture has invested 1.4 billion yuan in ray media. Many people outside the world speculate that there may be any connection or inside story.
In fact, the box office performance of "Thai embarrassment" is indeed an important reason for this transaction.
As early as more than half a year ago, when the newly established Huizhong culture came to ray media and said that it wanted to participate in the investment and distribution of the film "Thai embarrassment", Wang Tian, President and CEO of ray media, also struggled for a while.
At that time, the filming of "Thai embarrassment" had started in Thailand, and the actors, investment and other aspects had been settled. Now, with the participation of Huizhong culture, it was obvious that it wanted to share the rhythm of the cake!
In addition, Huizhong culture has just been established. Wang Tian doesn\'t think Huizhong culture can help "Thai embarrassment". On the contrary, ray media has been rooted in the film and television media industry for more than ten years. With rich experience and excellent cost control, it is basically profitable to invest more than 30 million in "Thai embarrassment". At this time, the participation of Huizhong culture is simply taking advantage in vain, Picking peaches in vain!
However, thinking of Huizhong company behind Huizhong culture, Wang Tian had another headache and couldn\'t afford it!
Fortunately, the project team of Huizhong culture is very excellent. They also see the entanglement between Wang Tian and ray media, so they specially reached a cooperation plan, or gambling agreement, with ray media.
The agreement stipulates that Huizhong culture will participate in the investment and distribution of "Thai embarrassment". If the box office of "Thai embarrassment" exceeds 800 million, Huizhong culture will invest in light media with a market value of no less than 1 billion yuan. If the box office of "Thai embarrassment" is less than 800 million, Huizhong culture will take no money from all the investment and distribution costs involved in "Thai embarrassment"!
Wang Tian agreed. He has no reason not to agree. Before "Thai embarrassment", the highest box office of Chinese films was only 726 million in "painted skin 2" released six months ago, and the investment cost of that film was 150 million!
The box office of a film with an investment of 150 million is only over 700 million, not to mention a small and medium-sized film with an investment of 30 million. In this era, a film with a box office of more than 100 million basically makes no loss, and a film with a box office of more than 300 million basically sells well!
According to the estimates of Wang Tian and ray media executives, the Thai embarrassment with an investment of 30 million can win 300 million box office. Even if it is ten times the result, it is a very big sale.
Therefore, without much hesitation, Wang Tian agreed to the gambling agreement of Huizhong culture. One gave away money for nothing. He believed in himself and ray media and accumulated years of strength and judgment in the industry!
Unfortunately, he underestimated the development speed of China\'s film market, underestimated the excellence of the film "Thai embarrassment", underestimated the strength of Huizhong culture, and underestimated the disruptive changes and reforms brought to all walks of life in the current mobile Internet era!
A few years ago, going to the cinema was only the standard configuration for young people in the first and second tier cities, but now, with the rapid popularization and increase of cinemas in the third, fourth and fifth tier cities and small towns, more and more young people in small towns have entered the cinema.
A few years ago, it was very troublesome to buy a movie ticket. You had to queue up at the cinema. You only knew what movies you saw when you went to the cinema. Even though some websites on the computer provided movie previews and online ticket sales, all kinds of registration and payment processes were also troublesome.
But now, you just pick up your mobile phone, open wechat, and in the payment sub interface, you can buy movie tickets directly through the services provided by third-party platforms such as meituan. You don\'t need to log in and register. You can watch the movie preview, watch the movie information, watch the audience\'s scoring and comments, and you can directly select seats and buy tickets with one click through wechat payment!
Oh, by the way, if you don\'t have money, wechat can spend first and then give money!
The credit scoring system established by Alipay behind wechat payment will provide temporary consumption quotas of different amounts according to your income ability, consumption records and other information. The name of this service is Huabai. Most people can reach this quota for movie tickets of only tens of dollars!
All these have created the popularity of "Thai embarrassment", the momentum of the box office of "Thai embarrassment", and the result and situation of Huizhong\'s stake in ray media!
If you ask Wang Tian, President of ray media, what is his mood at this moment, it is probably a mixture of five flavors, including happiness, joy, chagrin, helplessness and expectation.
Happy and joyful, of course, is the box office sale of "Thai embarrassment". In less than 8 days after its release, the box office exceeded 800 million, which directly became the new box office champion of domestic Chinese films. What is frustrating and helpless is that the gambling agreement between ray media and Huizhong culture lost, so I had to accept the fact that Huizhong culture took a stake in ray media!
The last expectation is that, first, the box office of "Thai embarrassment" will continue to be overwhelming, surpassing "Avatar" to become the only box office champion of domestic films. Second, Huizhong culture\'s stake in ray media will help ray media achieve more brilliant achievements and development.
Wang Tian has reason to believe that Huizhong culture will make ray media better and stronger, because whether the achievement of Thai embarrassment has proved the distribution strength of Huizhong culture or the thick thigh Huizhong behind Huizhong culture determines that ray media will be so prosperous and brilliant in the future, if it is not for this idea, Wang Tian can\'t casually promise to gamble with Huizhong culture and allow Huizhong culture to take a stake in light media!
Up to now, Wang Tian believes that the brilliant achievements of "Thai embarrassment" are mainly due to the participation of Huizhong culture in the distribution, and many people outside the world have the same idea with him. Even many senior executives of Huizhong culture believe that the strong distribution ability of their own has created the box office myth of "Thai embarrassment".
Only Fang Zhe, the big boss who ordered Huizhong culture executives to contact ray media at the beginning, knew and understood that Huizhong culture was just taking advantage of the box office miracle of Thai embarrassment!
After Huizhong culture took a stake in ray media, the shares of ray media listed in Shenzhen stock market continuously ran through several limit boards, which made Wang Tian and the shareholders of ray media happy. Huizhong\'s thighs are thick. If you have a little relationship with it, the shares can rise by the limit!
Two months later, when the secret key was postponed twice in a row, its box office had reached 1.62 billion, becoming the new box office champion in the history of Chinese films with a box office advantage of more than 290 million!
"It\'s 400 million less than the previous life. It seems that this move is better than I thought!" Fang zhe smiled and sighed at the news headlines in his office.