At the same time, the rice group headquarters in Shanghai city.

As the CEO of rice entertainment, Xu Qianshi is sitting at the conference table, turning his ballpoint pen and staring at the document.

Sitting in front of him was a middle-aged man with a straight suit, neat hair and calm brow. However, it is not difficult to see the tension in his heart from his constant rubbing of his thumb.

It's just that he'll be nervous.

The competition of video game industry has gone from the barbaric growth to the pattern of competition.

In particular, in the past two years, more and more electronics industry tycoons and Internet giants began to focus on this cake, relying on their own resources and massive subsidies in this blue ocean market.

Although the e-fun platform is the largest game platform in China, it is only a game platform after all.

Especially in the past two years, with some small platforms being incorporated by the regular army, even if the e-fun platform still occupies the leading position in the industry, it is also in danger.

In the face of fierce competition, the best choice at the moment is undoubtedly to find a backer for yourself.

As one of the domestic electronics industry giants, rice group is undoubtedly a reliable owner.

Especially recently, rice group has shown great ambition in entering the field of video games. For them, Dianqu group, which has a large number of game IP reserves, is also an excellent investment target.

Therefore, a commercial marriage has thus begun.

If we can introduce the "war investment" of rice group and become a subsidiary of rice group, there is no doubt that the dream of e-fun platform dominating the "whole platform" for many years will be realized.

It is because of this that Chen Jianwen, chairman of Dianqu group, is so nervous.

The conference room was silent.

At this time, the door suddenly opened.

I saw a secretary walking into the meeting room quickly, leaning over Xu Qianshi and whispering a few words in his ear.

Looking at the two whispering, Chen Jianwen's nervous heart almost reached his throat. He was afraid that the acquisition case, which had been going on for a month, would get stuck at the last point.

Fortunately, however, the change he was worried about did not happen.

After listening to the Secretary's whisper, Xu Qianshi just nodded his head lightly, then made a gesture to show him to wait for him, and then continued to look at Chen Jianwen sitting opposite the conference table.

"Mr. Xu, if you have anything else on your side, we can talk about it tomorrow morning." Chen Jianwen said with a warm smile on his face.

Xu Qianshi gave a faint smile.

"I'm sorry to have kept you waiting for a long time. It's not necessary to talk about it tomorrow. There's nothing wrong with the price. I've talked about the details of the cooperation for half a month. I don't like to waste time on trivial issues."

After that, he took up his pen and signed his name on the contract.

Seeing that the name was finally signed, a big stone in Chen Jianwen's heart finally came down, and he stood up happily.

"Xu zongshuang, hurry up! Then wish us a happy cooperation

Handed the contract to Chen Jianwen's secretary, Xu Qianshi also stood up, with a smile and stretched out his right hand.

"Happy cooperation!"

A merger with a transaction value of more than one billion has come to an end.

With the shares of rice group's subsidiaries in e-fun, e-fun platform has been formally incorporated into the "rice series" camp.

After talking about the cooperation, Chen Jianwen, who was very happy in his heart, offered an invitation to have dinner together. However, Xu Qianshi politely pushed it off on the ground that "there will be a meeting later.".

Back in his office, Xu Qianshi picked up from the corner of the desk the research report that the Secretary had sent here before the meeting, and read it carefully.

Written at the head of the research paper is a mobile game called "pineapple flying car".

Although the name sounds strange, because it is different from the mainstream Q version of small fresh painting style and easy to understand operation mode, this game named "pineapple mobile phone" won numerous praise from the whole platform as soon as it entered the market.

By the time of the completion of this research report, the global download volume of this "pineapple flying car" has exceeded 100 million, and at the same time, the number of online people is moving towards the million mark.

This is definitely not good news for both rice mobile phones and rice entertainment, a subsidiary of the group.

To be honest, when the group boss mentioned this at the high-level meeting, Xu Qianshi was quite puzzled.

The mainstream of today's game industry, whether it's mobile games or end games, the taste of the market is in favor of those large-scale productions with high-quality pictures, and the supporting hardware produced by Xia Guo's advanced electronic industry is also enough to easily support those game designers to play their own fantasy.

As a result, there is a Q version of the game which wants the picture without the picture and the plot without the plot?

Xu Qianshi can't help but wonder if there is something wrong with the taste of the players.

"Is it so much fun?"

Putting down the research report, Xu Qianshi opened his laptop and searched some videos on the Internet.

Once worked as a game planner, his intuition told him that the quality of the game itself can only be regarded as standard, and most of the reasons for its popularity are in marketing.

The points in the rankings, the comparison in the circle of friends, and the sinking into the social field

Looking at the game commentary on the screen without expression, a dignified expression gradually appeared on Xu Qianshi's face.

Although the game is not good enough to directly affect the sales of a mobile phone, but have to admit that fun and popular games for users is a bonus.

Pineapple mobile phones don't even need to engage in platform monopolization. They can directly provide pineapple mobile phone users with virtual products such as limited skin or exclusive treasure box, which can add points to their mobile phones in the hearts of consumers.

"... there's something about you merchants."

After touching his chin, Xu Qianshi's mind turned fast.

A long time ago, pineapple group, registered on the other side of the sea, actively made a layout in the field of mobile games, trying to achieve overtaking on the curve by taking the edge.

At first, Xia's mobile phone manufacturers didn't pay much attention to it. However, with the gradual expansion of the share of pineapple's medium and low-end mobile phones in the overseas market in the past two years, and even began to nibble at the domestic market, it eventually aroused the vigilance of Xia's local electronic giants such as rice group.

The investment in the e-fun platform is the decision of the group's senior management.

The top management of rice group hopes to use the rich IP resources of e-fun platform to compete with the advantages of pineapple mobile phone in the game field in the past two years.

At the same time, rice entertainment also issued a military order to the head office, at least one year to create a download volume of more than 100 million of popular games!

For this reason, the game production teams rice entertainment acquired almost worked overtime, but after half a year, there was still no progress. On the contrary, the PC market shrank by a few percentage points.

Leaning against the office chair, a trace of perplexed expression appeared on Xu Qianshi's face.

"If we want to compete with pineapple group in this market, we have to build our own popular models."

"The size of this game must be small enough to penetrate the low-end models in the overseas market. Play can not be too complex, the best is a few simple operations, people can not stop, or even addictive

"Finally, we should be able to mobilize users' psychology of comparison and sink into the social circle..."

In short, it's small and beautiful.

But how can it be that simple?

After more than ten years of development, the game has been developed to the limit. Even if you copy a Q version racing game, it is impossible to surpass the "pineapple flying car" which has occupied the highland.

Thinking of the game production teams acquired by rice entertainment last year, Xu Qianshi shook his head.

I'm really more active when I want money. When I need to get results, none of them can play.

Or

Do a hand tour version of the oracle?

However, this idea only existed in Xu Qianshi's mind for a second, and was defeated by himself.

It's Haishi group, a domestic instant messaging giant, that runs oracle. Its influence in Xiaguo is no less than that of rice group. Such a high-quality IP can't be adapted by itself

In contrast, it's more reliable to flip through the newly bought e-fun.

With this in mind, Xu Qianshi opened the store on the e-fun platform and went down the sales list of the whole station, trying to find an IP suitable for adapting to mobile games.

However, to his disappointment, none of them met his expectations.

Until he continued to turn two pages down, his eyes suddenly stopped at a strange game.

The reason why I think it's strange is that in the full screen colorful screenshot of the game, this game with only a few monotonous numbers on the cover is just an alternative.

Or, wonderful!

Another look at the price, Xu Qianshi's interest is more intense.

"It's only for one yuan... Can you sell it back?"

Other games sell 100, and the cheapest ones are 20 or 30. You only sell one yuan here, and you have to sell 10000 copies, which is equivalent to the sales of dozens or even 100 copies of others. You should not be on the sales list.

Rather, if the platform doesn't block you from the list and recommendation, it's all charity!

Curious, he clicks download.

Within a second, the game was now in his notebook.

Open the game, simple to the extreme of the screen appeared in front of you, at the same time there is a short line of text pop-up.

You just need to press up, down, left and right to add the adjacent numbers together

"It's a simple way to play."

Smiling and shaking his head, Xu Qianshi thought that he would be off work soon anyway, so he tried to finish.

At first, it was quite simple, but as the number grew, he gradually realized that he thought things too simple.

"... try to move the big numbers to the side."

Staring at the screen, Xu Qianshi touched his chin and thought to himself.

"It's my carelessness... Another one!"

Time goes by.

Failure after failure did not make him discouraged, but aroused his desire to win.

Even he didn't notice that he was interested in this little game.

The sky outside the window turned from dusky to completely dark in the evening, until the clock on the wall touched the edge of eight o'clock, the prompt pop-up window of the game clearance finally popped up in front of Xu Qianshi.

Looking at the hard won victory, Xu Qianshi's mouth finally stretched a smile.

However, before he was happy for two seconds, a list and the following option of "continue" solidified his expression on his face.

what the fuck?

2048 is just the beginning?

I thought it was over

Looking at the ranking of the immortal fight and the score of more than 60000, Xu Qianshi suddenly swallowed his saliva unconsciously and said something subconsciously.

"This game is poisonous!"

No hesitation!

With his right hand trembling with excitement, he held the phone on the desk and dialed the number to his secretary.

"Here's a mission for you."

"I have a game here, and the link has been sent to your work email."

"Three days! I want to see its Research Report on my desk! "