In the face of the strong tribal conflict, even rice entertainment has to avoid the edge, delaying the schedule of its heavyweight mobile games. As for other small and medium-sized mobile game manufacturers, naturally the same is true.

After all, releasing the game at this time is no different from giving away the head.

After all, a player's time on mobile games is limited, and his consumption potential is also limited. Except for those who don't have to worry about life at all, most of the players who can play krypton gold are just one or two games, and they are more inclined to continue to spend money on the games that have already spent money, and continue to pay for the games that haven't spent money.

The game manufacturers are not stupid either. They are just struggling with money to release new games with such a big debuff.

Therefore, many players have found that there is hardly a large production of mobile games released from the end of April to the beginning of May. And those manufacturers who have already determined the schedule, all kinds of wonderful reasons have come out, staged a fancy ticket skipping drama.

Compared with the suffering of other game manufacturers, Lin Jun is quite complacent during this period of time.

The monthly flow of tribal conflicts both inside and outside the sea has exceeded 100 million, which is expected to bring more than tens of millions of profits to Yunmeng group. Not only that, the sales of blind box has also become a new profit growth point of magic box culture, which has created nearly 50 million profits in just one week.

However, there is a big problem with this business model, that is, the IP mastered by magic box culture itself is too few.

Yunmeng building.

Chairman's office.

He reached out and knocked on the door. After hearing the "please come in" from the door, Lin Jun opened the door and went in.

"Boss, are you looking for me?"

Hao Yun nodded and said frankly.

"Yesterday, the manager of Xialin group called me."

"For the hotel project?" Lin Jun asked.

"No," Hao Yun shook his head and continued, "he asked me if I was interested in opening a blind box experience store. The commercial real estate of Xialin group can give us a discount on rent."

Offline experience store?

Lin Jun is tiny a Leng, opening to ask a way.

"You mean... Offline sales?"

"Yes, but I didn't give him an answer immediately," Hao Yun nodded. "I want to ask your opinion."

After tangled for a while, Lin Jun said.

"The resources of Xialin real estate are really good. If they are interested in cooperating with us, this is really a good opportunity. But how to say, I don't think it is of great significance to us at this stage. "

Hao Yun casts an inquiring gaze at him.

"What do you say?"

"First of all, our target user group is tribal conflict players, which we can fully develop through online channels. If we want to do offline, we can almost ignore the traffic advantage brought by the IP of tribal conflict. If we want to survive, we can only find a way to transform the natural consumers in the mall into our customers. And the difficulty of it... Is much more than playing games. "

At this point, Lin Jun can't help but sigh, rather helpless said.

"In fact, we don't have enough IP. If it's just a tribal conflict IP, it's good that it can cover 5% of the consumers in the mall. In theory, online and offline experience stores can do it, but the premise is that we have to master enough IP and cover enough customer groups... Otherwise, offline sales simply can't bring us any advantages. "

"It's really a problem." Hao Yun nodded.

At present, the cloud dream group is in charge of what can be called IP. Tribal conflicts can be counted as one, and angry birds can be counted as one. However, magic tower, 2048 and Xiuxian simulator can't be counted, and the trace of heaven can only be counted as half at most.

Only relying on the IP of tribal conflicts, tens of millions of sales have been the limit. Online channel can improve gross profit rate by saving intermediate cost, and promote sales with game activities. If you go through the offline sales channel, it's good to have 30% profit from tens of millions of sales. It doesn't make any sense for the players who don't play tribal conflicts to promote their sales. Without a large number of IP as support, it can't be opened at all.

However, the theory is like this, but Hao Yun always feels that he must have made a mistake.

In his impression, the blind box should have existed in his previous life, and it is not a common fire. In his impression, a blind box company even went public and achieved a market value of 100 billion.

It's a long cherished wish that hasn't been fulfilled even by bike sharing.

And this big enterprise with a market value of 100 billion does not seem to rely on IP.

Suddenly, Hao Yun, who had been thinking for a long time, said.

"I wonder if we're going into a wrong way of thinking."

Lin Jun looked at him strangely and asked.

"What's wrong with thinking?"

"Why do you have to use off the shelf IP?" Hao Yun said with a whim, "if we sell offline, I think we can use the original IP directly."

"Straight, direct original?"

"Well," Hao Yun nodded and continued, "anyway, you also said that what the blind box sells is not toys or handmade, but the surprise and mystery at the moment of opening the box. In that case, we might as well do it more thoroughly, and let users guess what's in our box. "

Lin Jun:

what the fuck?

This, this is too

Too much talent, right?

At first, when he heard this sentence, Lin Jun instinctively thought that the boss must be crazy. However, on second thought, it seems that this statement is reasonable?

Is the person who opens the blind box for the things that may appear in the box?

No, not necessarily!

Maybe the people who open the box don't know what they want. What they sell is just this kind of uncertain expectation and the surprise of opening the box.

From this point of view, as long as the contents are not ugly and disappointing, it really doesn't matter whether there are heavyweight IP support.

The most important thing is that I really said that sentence!

Eyes gradually let out light, Lin Jun took a deep breath, restrained the excitement in the tone to say.

"Boss, you are a genius!"

Hearing Lin Jun's flattery from the heart, Hao Yun was embarrassed and said with a smile.

"It's not as exaggerated as you said. I just said it casually. In addition to the IP issue, I think offline sales mode can also be changed, such as experience store... I don't think it's necessary to go directly at the beginning. Instead, we can adopt the doll machine mode, and put the blind box vending machine in the business circle with dense traffic and young consumers and pedestrian street. "

"If the feedback is good, it's not too late for us to consider the offline experience store."

Eager to take notes of these words, Lin Jun forced to nod, a face excited to say.

"That's a good idea. I'll study it later!"

Hao Yun praised the location of the next head, said.

"Well, it's up to you."

With a brain full of creativity, Lin Jun left the office.

Leaning back on the office chair, Hao Yungang thought whether to ask his little assistant to help him make a cup of coffee. At this time, a line of light blue pop-up windows appeared in front of him.

[trigger task: sell one million blind boxes through offline channels]

I didn't expect to trigger the mission.

Of course, what surprised Hao Yun even more was the content of the task.

It's OK to sell one million copies of magic box through offline channels

Even according to the unit price of 59, a million copies is only 60 million sales. Who do you look down on?

Thinking of this, there was a strange expression on Hao Yun's face.

I don't know if he paid for it or not